Tagged in: PRIVATE BLOG NETWORK

Private Advertising – The Bigger Picture to Blog Monetizing


When it comes to blogging, affiliate marketing and AdSense are believed to be the two most top forms of blog monetizing. But this limited thought is what actually blinds many new bloggers from seeing the bigger picture of the other multiple ways of blog monetizing. For instance, you can sell “Paid Reviews” on your blog and make a profit. You can also run contests in a manner that could earn you some money.

Or you could simply sell advertisement space on your blog. Bet you probably knew that one was coming, then again, maybe not. Take a look at the linkwheel

The Big Hype on Private Advertising

Us bloggers, like me, love affiliate marketing and AdSense. For the most part, its the easiest way to earn money. So what is the part that gets bloggers like me a bit down? Simply the fact that we’re only paid once a month from the affiliate networks.

For the record, I am not condemning any affiliate networks that pay out once a month.

But truth be told, many bloggers are beginning to open their eyes to the sale of private ads on their blogs. Some bloggers are not sure where to begin with private advertising though. What software do you use? How do you bill the advertisers? How do you determine if the advertiser is a “targeted” advertiser? These are questions that only YOU can give a solid answer to but I can offer some small support.

Software to Consider…

There are countless web scripts out there that allow you to maintain and manage banners and advertising management. One of those is called OpenX. Its an open-source (free) web-based script that allows you to manage your advertising inventory and is downloadable from http://www.openx.com for anyone interested.

The only “con” I can point out about OpenX is the many functions it has which may rfquire some patience in learning all of these functions.

If your in need of something with a bit more ease and is a third-party service, consider AdBrite as your advertising center. AdBrite allows you to sell advertising space on your website from their own web-based service. Whether they charge a fee for providing you with this service I can’t answer so please research that specific issue before considering AdBrite.

Finally, if your blogging with the WordPress platform you’ll find that there are banner management plugins for the WordPress system. The value of these plugins is that you can manage the advertisements seamlessly in your WordPress ACP.

Flexibility of Private Advertising

Although private advertising has the benefit of being paid in a timely manner, its not the only reason private advertising should be considered an addition to your blog. The flexibility of private advertising and being able to set your own prices is another essential factor.

For instance, you can designate different parts of your blog for advertising on with each specific section having a different price. On top of that, you also have the flexibility of deciding the timetable on each advertising campaign runs. The flexibility is unlimited when it comes to private advertising.

Pricing Your Private Ad Campaigns

Pricing your private ad campaigns shouldn’t be an intimidating task. There are only a few factors to take into consideration when becoming decisive on a price for your campaigns. These factors include but are not limited to Alexa ranking, PR (PageRank), daily unique visitors, time visitors spend on your page, geographical targeting, etc.

The better the performance in these fields, the more you can price your campaigns for. But don’t get too over-dramatic with the prices though. First step to failure is overpricing.

In Conclusion

In essence of all this, I want you to take the above advice and implore your own game plan. Private ads if used correctly can be an essential weapon to your blog monetizing arsenal. I am not claiming this small informative article to be a 100% fool-proof private ads guide, but if you implement it in with your own knowledge, you’ll be successful.